Can an email that asks you to do the same thing three different times actually get results?

Emails.

EF Explore America wanted to better understand customers’ tour planning experience. So they created a survey they wanted customers to fill out three different times, and an email to deliver the survey link. I realized that sending an identical email and survey multiple times wouldn’t get the results we needed. I decided to draft three different emails that explained our purpose. I also chose to add voice to what could’ve been a very straightforward, dry email—the idea being that customers were more likely to actually fill it out if we gave them some cheeky copy. The result? They were—CTOR rates were above industry average.

Designer: Reed Dusseault
Creative Direction (copy): Jake Minton
ACD (design): Adam Schwartz