EF: The Group Leader Gift Shop

Web page.

We love our Group Leaders. (Like, really love them.) We’d heard insights from teachers that they rarely had choices in their professional lives—so we wanted to give them one. Instead of sending an appreciation gift like we’d done previously, we gave them a choice of gift. Our team designed some extra-special EF swag, then created a premium “shopping” experience for them. I wrote all of the copy on the store page—everything from naming the shop and items to quippy descriptions to the (somewhat) quirky FAQs. Check it out here.

Designers: Amanda Bentley, Reed Dusseault
ACD (copy): Heather McHugh
ACD (design): Adam Schwartz
Producer: Lexy Fornier